::elc_general.skip_link::
40% off selected favorites. SHOP NOW!
BY CATEGORY
BY CONCERN
COLLECTIONS
FEATURED
FACE MAKEUP
LIP MAKEUP
EYE MAKEUP
BY FRAGRANCE FAMILY
BY COLLECTION
GIFTS BY PRICE
TRAVEL SIZE
EXPLORE
WHAT'S NEW
SERVICES & TOOLS
TRENDING NOW
OUR VALUES & GOALS
Award-winning foundation, trending lipstick & more.
Best Seller
New
60 Shades
The new full-of-life matte. 36HR wear. Buildable + breathable.
Limited Edition
R1,891.00 Value
1 Size
A 3-piece set including a full-size mascara and eyeliner, plus our best eye gel-cream.
20 Shades
Longwear color. Dimensional Creme finish.
15 Shades
Full, concealing Matte coverage. Waterproof. Long-wear.
Last Chance
8 Shades
Melting gloss. Mirror shine. Plumping. Mesmerizing.
3 Shades
Luxe powder highlighter for luminous radiance.
4 Shades
Unique gel pencil fills, shapes and defines brows.
6 Shades
Second-skin sheen: dewy blush color and healthy glow.
19 Shades
Flawless makeup with serious skincare.
41 Shades
Instant matte transformation. 12-hour wear. Refillable.
7 Shades
Sculpt. Define. Illuminate. Effortlessly.
12 Shades
Conceal. Sculpt. Enhance. Wand applicator.
2 Sizes
Prime + perfect. Skin looks pore-fectly matte.
Web Exclusive
Silky and luxurious. Natural, shine-free color.
Made to dare. Explicit color. High-intensity shine.
Made to dare. Explicit color. Silk Matte.
5 Shades
Striking, longwear color in shimmering Hi-Lustre finish.
9 Shades
Skin-loving blush to color + contour. 12-hour wear.
Controls shine, hides flaws. Sheer finish.
Leveled-up moisture, swipe after swipe. Custom color.
10 Shades
Long-lasting, high-impact color that won’t budge.
Trending
1 Shade
Lashes seem to multiply, magnify, grow to extremes.
18 Shades
Longwear color in velvety Matte finish. Refillable.
Drama. Care. Our best mascara for length and volume.
Glaze your lips. Hydrating lip oil. Plumping volume.
Fits Double Wear Stay-in-Place Makeup.
3-in-1 brow pencil, powder and gel. 24H wear.
Conceal. Brighten. Hydrate. Boost radiance.
Flawless, weightless, traceless pressed powder.
Helps set makeup. Refresh throughout your day.
13 Shades
Oil-infused lip pencil. 24H transfer-resistant wear.
Creamy 2-in-1 eye pencil. 2 shades, instant eye-opening impact.
Eyelash enhancer: strengthens lashes, brows at night.
Sleek brush delivers full-bodied length plus lift.
24-hour wear, 3 ways: Thick. Thin. Utlra-Fine.
2 Shades
Custom coverage powder. Wear as foundation, or over it.
Softly blurring, sheer matte makeup with 12-hour wear.
3-in-1 brow pencil, powder and brush
15-hour wear, zero smudge. Extraordinary length.
Primes and reduces the look of pores.
Ultimate precision for ultra-fine, hair-like strokes.
Statement-making, lip-shaping color. Creme finish.
Matte refill for long lasting Pure Color Lipstick.
For a glow that lasts. Skincaring makeup + science.
Longwear color. Dimensional Creme finish. Refillable.