::elc_general.skip_link::
Start the new year beautifully. Buy 2, Get 25% Off. SHOP NOW
BY CATEGORY
GIFT BY PRICE
TRAVEL SIZE
BY CONCERN
COLLECTIONS
FEATURED
FACE MAKEUP
LIP MAKEUP
EYE MAKEUP
BY FRAGRANCE FAMILY
BY COLLECTION
EXPLORE
WHAT'S NEW
SERVICES & TOOLS
TRENDING NOW
OUR VALUES & GOALS
Award-winning foundation, trending lipstick & more.
Limited Edition
New
R1,891.00 Value
1 Size
A 3-piece set including a full-size mascara and eyeliner, plus our best eye gel-cream.
Best Seller
47 Shades
Super long 24-hour wear. Flawless. Natural. Matte.
15 Shades
Full, concealing Matte coverage. Waterproof. Long-wear.
41 Shades
Instant matte transformation. 12-hour wear. Refillable.
12 Shades
Conceal. Sculpt. Enhance. Wand applicator.
20 Shades
Flawless makeup with serious skincare.
Longwear color. Dimensional Creme finish. Refillable.
2 Sizes
Prime + perfect. Skin looks pore-fectly matte.
7 Shades
Sculpt. Define. Illuminate. Effortlessly.
8 Shades
Melting gloss. Mirror shine. Plumping. Mesmerizing.
9 Shades
Controls shine, hides flaws. Sheer finish.
Long-lasting, high-impact color that won’t budge.
Helps set makeup. Refresh throughout your day.
Conceal. Brighten. Hydrate. Boost radiance.
10 Shades
3-in-1 brow pencil, powder and gel. 24H wear.
13 Shades
Last Chance
A 3-piece collection including full-size lip oils.
Skin-loving blush to color + contour. 12-hour wear.
A 4-piece collection in support of BCRF. Includes 2 full-size lipsticks, lip gloss and more.
5 Shades
Glaze your lips. Hydrating lip oil. Plumping volume.
Made to dare. Explicit color. Silk Matte.
21 Shades
Longwear color in velvety Matte finish. Refillable.
Web Exclusive
4 Shades
Silky and luxurious. Natural, shine-free color.
Trending
1 Shade
Lashes seem to multiply, magnify, grow to extremes.
24-hour wear, 3 ways: Thick. Thin. Utlra-Fine.
Striking, longwear color in shimmering Hi-Lustre finish.
Unique gel pencil fills, shapes and defines brows.
Creamy 2-in-1 eye pencil. 2 shades, instant eye-opening impact.
Sleek brush delivers full-bodied length plus lift.
Drama. Care. Our best mascara for length and volume.
Made to dare. Explicit color. High-intensity shine.
14 Shades
Oil-infused lip pencil. 24H transfer-resistant wear.
Eyelash enhancer: strengthens lashes, brows at night.
R9,275.00 Value
Get 5 full-size favorites—including our #1 Serum, Eye Gel-Creme and so much more. This 2025 Blockbuster set is yours for R3,450*.Quantities are limited—shop now.
30 Shades
Custom coverage powder. Wear as foundation, or over it.
R1,780.00 Value
A 3-piece set, including 2 full-size must-haves for eyes.
25 Shades
Softly blurring, sheer matte makeup with 12-hour wear.
A 5-piece collection including 5 full-size lipsticks.
15-hour wear, zero smudge. Extraordinary length.
A rush of fresh, radiant color for cheeks.
Primes, helps smooth the look of fine lines.
Refill pan for this custom coverage powder makeup.
17 Shades
24-hour flawless wear. Wand applicator.
Light as air. Lip loving care. Liquid lip goes whipped.
3 Shades
Luxe powder highlighter for luminous radiance.
Vibrant color. Rich finishes. Luxe looks to Envy. Luxe looks. Vibrant color. Rich finishes. Refillable.
Vibrant color. Rich finishes. Luxe looks to Envy.
Luxe looks. Vibrant color. Rich finishes. Refillable.
Nourishes, soothes and softens your lips.
Hydrates. Smooths. Tints with personalized color.
Primes and reduces the look of pores.
2 Shades
24-hour wear. Includes a smudge tip and sharpener.
Clear brow gel for all hair colors sets and styles.
Sculpts. Plumps. Moisturizes.
Statement-making, lip-shaping color. Creme finish.
6 Shades
Mood-boosting shades. All-day lip plumping hydration.
Refill pan for this luxe powder eyeshadow.
Revives with all-in-one lip repair.
Exfoliates. Smooths.
Ultimate precision for ultra-fine, hair-like strokes.
Brilliant, lip-adoring color. Crystal shine finish
For a glow that lasts. Skincaring makeup + science.
3-in-1 brow pencil, powder and brush
Outrageous Volume.