::elc_general.skip_link::
Free 3 gifts when you spend R1800. SHOP NOW!
BY CATEGORY
BY CONCERN
COLLECTIONS
FEATURED
FACE MAKEUP
LIP MAKEUP
EYE MAKEUP
BY FRAGRANCE FAMILY
BY COLLECTION
GIFTS BY PRICE
TRAVEL SIZE
EXPLORE
WHAT'S NEW
SERVICES & TOOLS
TRENDING NOW
OUR VALUES & GOALS
Award-winning foundation, trending lipstick & more.
Best Seller
New
60 Shades
The new full-of-life matte. 36HR wear. Buildable + breathable.
Limited Edition
R1,891.00 Value
1 Size
A 3-piece set including a full-size mascara and eyeliner, plus our best eye gel-cream.
20 Shades
Longwear color. Dimensional Creme finish.
8 Shades
Leveled-up moisture, swipe after swipe. Custom color.
18 Shades
Longwear color in velvety Matte finish. Refillable.
Last Chance
Melting gloss. Mirror shine. Plumping. Mesmerizing.
7 Shades
Glaze your lips. Hydrating lip oil. Plumping volume.
12 Shades
Made to dare. Explicit color. High-intensity shine.
Made to dare. Explicit color. Silk Matte.
13 Shades
Oil-infused lip pencil. 24H transfer-resistant wear.
15 Shades
Full, concealing Matte coverage. Waterproof. Long-wear.
6 Shades
Second-skin sheen: dewy blush color and healthy glow.
Sculpt. Define. Illuminate. Effortlessly.
41 Shades
Instant matte transformation. 12-hour wear. Refillable.
4 Shades
Unique gel pencil fills, shapes and defines brows.
3 Shades
Luxe powder highlighter for luminous radiance.
19 Shades
Flawless makeup with serious skincare.
Fits Double Wear Stay-in-Place Makeup.
2 Sizes
Prime + perfect. Skin looks pore-fectly matte.
Conceal. Sculpt. Enhance. Wand applicator.
9 Shades
Skin-loving blush to color + contour. 12-hour wear.
Conceal. Brighten. Hydrate. Boost radiance.
10 Shades
3-in-1 brow pencil, powder and gel. 24H wear.
Trending
1 Shade
Lashes seem to multiply, magnify, grow to extremes.
Drama. Care. Our best mascara for length and volume.
5 Shades
Striking, longwear color in shimmering Hi-Lustre finish.
Controls shine, hides flaws. Sheer finish.
Long-lasting, high-impact color that won’t budge.
Web Exclusive
Silky and luxurious. Natural, shine-free color.
Helps set makeup. Refresh throughout your day.
Flawless, weightless, traceless pressed powder.
Sleek brush delivers full-bodied length plus lift.
Eyelash enhancer: strengthens lashes, brows at night.
24-hour wear, 3 ways: Thick. Thin. Utlra-Fine.
2 Shades
Custom coverage powder. Wear as foundation, or over it.
Softly blurring, sheer matte makeup with 12-hour wear.
3-in-1 brow pencil, powder and brush
Matte refill for long lasting Pure Color Lipstick.
15-hour wear, zero smudge. Extraordinary length.
Primes and reduces the look of pores.
Creamy 2-in-1 eye pencil. 2 shades, instant eye-opening impact.
Ultimate precision for ultra-fine, hair-like strokes.
For a glow that lasts. Skincaring makeup + science.
Longwear color. Dimensional Creme finish. Refillable.