Try it on

Pure Color Love



Ultra Mattes, Shimmer Pearls, Cool Chromes, Edgy Cremes.

Product Details
  • All Shades
  • Creme
  • Matte
   R 400,00
  • Temporarily out of stock Notify Me
  • This shade/size: Coming Soon Notify Me
  • inactive
  • Sold Out
Need it ?

Need it ? Order within and select overnight shipping in checkout.


Product Details

Daring. Vibrant. Striking. Sublime. Color has never felt so fun!

There are no rules in Love–so play, mix and remix to make every look your very own.

Fly solo with a single shade. Layer up for custom color or selfie-worthy styling—see How to Use below for a few looks to start you off.

Whichever Love you love, start creating your playlist today.


Comes in four trending-now finishes, each in multiple must-have shades:

Ultra Mattes: the boldest, vibrantly rich and dramatic. Lasting wear—keeps that “just applied” look for hours.

Shimmer Pearls: high-sheen, high-impact, with a balmy texture.

Cooled Chromes: take shine to the extreme with a high-gleam sparkling effect.

Edgy Cremes: lavish lips with creamy, comfy modern color.

Every shade is comfortable and super-smooth as it glides on, non-drying on your lips, and lasts for hours.

Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils. Lips feel smooth, soft and moisturized. The lipstick texture feels weightless, yet wonderful.

And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.

How to Use

With Pure Color Love, it's all about you and your attitude-du-jour. The precision tip helps create the hottest lip, but it's when you make your own mix that you can really express yourself.
The Lipstick Layer
Apply one shade on top lip, another on the bottom. Press lips together and blow a kiss to blend.
.Hot and Cold: Blasé Buff + Hot Rumor
.Spiced Up: Hot Streak + Shock & Awe
.So In Love With You: Radical Chic + Burning Love

The Ombré Lip One shade goes from outside in. One from inside out. You blend them where they meet up in the middle.
.Loves Me, Loves Me Not: Bar Red (outside) + Raw Sugar (inside)
.Crazy in Love: Juiced Up (outside) + Crazy Beautiful (inside)
.Stoke The Flame: Proven Innocent (outside) + Hot Rumor (inside)

The Mono Chrome Lip Always overlay the Cooled Chrome finish on top of other shades. Watch it cool your look from Day to Night in a flash.
.Love on the Rocks: Rebel Glam (base) + Moon Rock (layer)
.Date Night Rendezvous: Love Object (base) + Nova Noir (layer)
.Bad Romance: Haute & Cold (base) + Pocket Venus (layer)


Ultra Mattes, Shimmer Pearls, Cool Chromes, Edgy Cremes.