• By Invitation Only

    After Estée’s “millionth” request, Robert Fisk, the cosmetics buyer at Saks Fifth Avenue, finally agreed to place his first order of her product—$800 worth, 
    to be exact—in 1946.

    To announce her arrival at the upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s preferred-customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the industry’s “gift with purchase” marketing concept was born.

  • By Invitation Only

    After Estée’s “millionth” request, Robert Fisk, the cosmetics buyer at Saks Fifth Avenue, finally agreed to place his first order of her product—$800 worth, to be exact—in 1946.
    To announce her arrival at the upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s preferred-customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the industry’s “gift with purchase” marketing concept was born.

  • By Invitation Only

    After Estée’s “millionth” request, Robert Fisk, the cosmetics buyer at Saks Fifth Avenue, finally agreed to place his first order of her product—$800 worth, to be exact—in 1946.
    To announce her arrival at the upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s preferred-customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the industry’s “gift with purchase” marketing concept was born.

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