The Lauder family in Palm Beach, 1972.
Brand Story

Going the Distance

Estée Lauder began expanding internationally in 1960 and is now sold in over 150 countries across the globe.

The secret 5%.

A Most Precious and Private Scent

A scent she could recognize anywhere.

Model Citizens

"My women are elegant achievers…"

Where the Heart is

Settings of inspiration.

The Little Brown Bottle with Big Results

The first serum to repair skin’s appearance during the night.

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