Aerin Lauder at ZeZe Flowers in New York City.

Passion for Flowers

Memories and musings with Aerin Lauder, Style and Image Director for Estée Lauder, Founder and Creative Director of AERIN.

Aerin visiting her favorite florist.

“I love fresh flowers. So did Estée. She always kept flowers, fresh plants, and orchids around the house. Even just a little something—on your night table, or in the entrance hall—can completely change the feel of a home.

Choosing summer flowers.






When I’m in New York City, I get my flowers from ZeZe Flowers. Their whole world is so beautiful. I always love the way the flowers are arranged there. Sometimes I’ll go to the shop, then come home and arrange them myself, different flowers for different times of year.

“I’ve always loved blue hydrangeas.”

There’s nothing more appealing than embracing a flower in whatever season it is—hydrangeas in the summer, or lilacs in the spring. Lilacs capture the spirit of the moment, which is why they are at the heart of my Lilac Path fragrance. Estée was always about flowers and scent, and so am I.”

For more, visit ZeZe Flowers.





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